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Adobe zum siebten Mal Leader in Gartner’s „Magic Quadrant for Web Content Management”

Content Management Gartners Magic Quadrant

Adobe konnte seine Spitzenposition aus den vergangenen Jahren im aktuellen „Magic Quadrant for Web Content Management“ von Gartner, Inc. erneut sichern. Die Topwertung unter den insgesamt 18 Teilnehmern erzielte Adobe im Bereich „Completeness of Vision“. Die Kategorie beinhaltet die Kriterien „market understanding and strategy“, „sales strategy“, „offering (product) strategy“, „business model“, „vertical, industry and geographic strategy“ und „innovation“.
Mit einer konkreten Zukunftsvision und dem umfassenden Verständnis vom Digital Business überzeugt Adobe mit seinen Fähigkeiten im Prozess der Markttransformation. In Zeiten wachsender Kundenerwartungen ist es Adobe mit dem Experience Manager als Teil der Marketing Cloud erneut gelungen, die digitale Transformation von Unternehmen erfolgreich zu unterstützen, die Customer Experience zu verbessern und sich mit seinem kanalübergreifenden Cloud System erneut als Leader der Branche durchzusetzen.

SAN JOSE, Calif., 4. August 2017 – Adobe (NASDAQ:ADBE) today announced it has been positioned by Gartner, Inc. as a Leader in the 2017 “Magic Quadrant for Web Content Management” research report. Adobe was one of 18 vendors evaluated in the report and is positioned furthest for completeness of vision. The evaluation criteria for completeness of vision includes market understanding and strategy; sales strategy; offering (product) strategy; business model; vertical, industry and geographic strategy; and innovation.

“As brands embrace digital transformation to meet rising customer expectations, Adobe Experience Manager, as part of Adobe Marketing Cloud, provides mid-market and enterprise brands a critical advantage to address this challenge,” said Aseem Chandra, vice president, Adobe Experience Manager and Adobe Target. “We believe Gartner’s report underscores our customers’ success in transforming their business and delivering experiences that delight their customers.”

“Implementing Adobe Experience Manager has revolutionized our process and our productivity has increased 40-fold,” said Dave DeMaria, vice president of corporate marketing, Synopsys. “Adobe is inspiring us to rethink digital content delivery. With Experience Manager, we are becoming an agile, forward-thinking company.”

Adobe Experience Manager in Adobe Marketing Cloud, part of Adobe Experience Cloud, enables brands to easily manage content and assets, and compose engaging digital experiences across channels and properties. Intuitive authoring tools combined with artificial intelligence through Adobe Sensei accelerate the delivery of the most engaging experiences across web, mobile, in-venue screens and IoT devices at scale. Brands benefit from the ability to connect assets created in Adobe Creative Cloud and user-generated content to assets management and delivery in Experience Manager. Integration with other Adobe Marketing Cloud capabilities enables brands to perform more advanced analysis, optimization and predictive modeling on the impact of content. Experience Manager customers include HFF, Hyatt, Mastercard, Philips, Sony Interactive Entertainment, Sydney Opera House, UBS and Zebra Technologies.

According to Gartner, “Leaders should drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clear vision and a thorough appreciation of the broader context of digital business. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are aware of the ecosystem in which their offerings need to fit.” A complimentary copy of the Gartner, Inc. July 26, 2017 “Magic Quadrant for Web Content Management” research report is available here and the blog post is here.

Source: Gartner, Inc. Magic Quadrant for Web Content Management, Mick MacComascaigh, Jim Murphy, July 26, 2017


Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including all warranties of merchantability or fitness for a particular purpose.

About Adobe Marketing Cloud

Adobe Marketing Cloud, part of Adobe Experience Cloud, empowers marketers to deliver experiences that differentiate their brands. Adobe Marketing Cloud includes Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Social and Adobe Primetime, and helps brands manage, personalize, optimize and orchestrate content, campaigns and customer journeys. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Brands such as Barclays, Hyatt, Mastercard, NetApp, Philips, Scottrade, Sony Interactive Entertainment, Travelocity, T-Mobile, UBS, Verizon Wireless and Wyndham Hotels and Resorts use Adobe Marketing Cloud.

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