Alle Artikel mit dem Schlagwort: Web Experience Management

New Adobe Experience Manager Accelerates Development of Digital Experiences Across Channels

Marketers Benefit from Innovations in Web Experience Management, Digital Asset Management, Mobile App Development, Social Communities, and Adaptive Forms SALT LAKE CITY  — Adobe Summit, the Digital Marketing Conference — Adobe (Nasdaq:ADBE) today announced a major new release of Adobe® Experience Manager, the market leader in Web experience management, including innovations for simplification of website re-platforming, dynamic asset delivery and mobile app development. According to a survey conducted by Adobe, Digital Roadblock: Marketers Struggle to Reinvent Themselves[1], marketers agree they need to reinvent themselves to succeed, and nearly three-quarters stated the top driving force behind this need for change is the expanded number of channels and platforms to reach audiences. Adobe has responded to the need for a more expedient development process for both web and mobile app marketing, delivering new capabilities through its Adobe Experience Manager solution for: Sites — Touch-enabled interface simplifies the launch of web and mobile sites, and a newly imagined template approach can help reduce project time by up to 50 percent. New dashboards give marketers greater insight into the …