Accenture and Adobe Launch Innovative, Pay-Per-Use Digital Marketing Service to Drive Greater Marketing ROI
Cloud-Based, Managed Service Offering Accelerates Time-to-Market of Digital Marketing Campaigns NEW YORK, N.Y. and SALT LAKE CITY, UT. — At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Accenture (NYSE: ACN) and Adobe (NASDAQ: ADBE) today announced the expansion of their alliance to deliver greater marketing ROI to companies through the launch of Accenture Customer Engagement, a cloud-based managed service that simplifies the development, execution and measurement of digital marketing. Accenture Customer Engagement features digital marketing services from Accenture Interactive wrapped seamlessly around Adobe Marketing Cloud solutions. Accenture will manage both the services and the underlying solutions, freeing marketers from integrating and customizing technology and services and employing personnel trained in these solutions. “As companies are looking to provide customers with personalized digital experiences, they can leverage our expertise and experience without being overwhelmed by technology and solution integration,” said Brian Whipple, senior managing director, Accenture Interactive, part of Accenture Digital. “Bringing together Adobe’s marketing technologies with the strategy, design and implementation expertise of Accenture will help marketers create engaging customer experiences in …