Cloud-Based, Managed Service Offering Accelerates Time-to-Market of Digital Marketing Campaigns
NEW YORK, N.Y. and SALT LAKE CITY, UT. — At Adobe Summit, Adobe’s annual Digital Marketing conference in the U.S., Accenture (NYSE: ACN) and Adobe (NASDAQ: ADBE) today announced the expansion of their alliance to deliver greater marketing ROI to companies through the launch of Accenture Customer Engagement, a cloud-based managed service that simplifies the development, execution and measurement of digital marketing.
Accenture Customer Engagement features digital marketing services from Accenture Interactive wrapped seamlessly around Adobe Marketing Cloud solutions. Accenture will manage both the services and the underlying solutions, freeing marketers from integrating and customizing technology and services and employing personnel trained in these solutions.
“As companies are looking to provide customers with personalized digital experiences, they can leverage our expertise and experience without being overwhelmed by technology and solution integration,” said Brian Whipple, senior managing director, Accenture Interactive, part of Accenture Digital. “Bringing together Adobe’s marketing technologies with the strategy, design and implementation expertise of Accenture will help marketers create engaging customer experiences in a simple, agile and cost-effective way.”
“Accenture Customer Engagement will help simplify digital marketing challenges, enabling clients to accelerate business impact,” said Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing Business. “Together, Adobe and Accenture are removing barriers to help companies move at the speed of digital and deliver highly personalized experiences across marketing channels.”
Accenture Customer Engagement can be deployed, scaled and configured quickly. It is available from Accenture Interactive through a usage-based model, where marketers can select, configure and pay only for the services and solutions they use. Because the offering is fully managed by Accenture, clients can easily ramp up or down according to business needs.
The speed at which the new digital marketing service can be deployed is a key advantage for clients operating in dynamic and competitive markets. In a recent Accenture survey, a large and growing number of chief marketing officers (43 percent) reported that the technology development process in their organizations is too slow for the speed required for digital marketing.
“Today, marketing organizations need to manage digital content across multiple channels, media and geographies at pace and at scale,” said Felix Wenger, managing director Communication & Branding, UBS. “At UBS, we implemented a next-generation marketing operating model with a scalable marketing operations platform that serves as a one-stop shop for all digital marketing needs — and we relied on Accenture’s marketing and industry expertise and the Adobe Marketing Cloud to make it work. We believe the market will benefit greatly from an expansion of the Accenture-Adobe alliance. With their new cloud-based managed digital marketing service they’re delivering on the most critical needs for marketing leaders and organizations.”
Digital marketing services from Accenture Interactive offered through Accenture Customer Engagement include customer experience and design, digital content services, digital analytics, personalization and media optimization, social media and collaboration, and campaign management. These services are offered on top of the entire Adobe Marketing Cloud comprised of leading, integrated solutions across analytics, personalization, media spend optimization, social marketing, Web content management and cross-channel campaign management. Clients get Adobe Marketing Cloud solutions through Accenture Interactive, giving them a single point of contact to manage their digital marketing needs.
Accenture is a global management consulting, technology services and outsourcing company, with more than 319,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. To learn more, follow @AccentureSocial and visit www.accenture.com/interactive.
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers companies to use big data to effectively reach and engage customers and prospects with highly personalized marketing content across devices and digital touch points. Eight tightly integrated Solutions offer marketers a complete set of marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video, social engagement and campaign orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud with over 30.4 trillion transactions a year.