Alle Artikel mit dem Schlagwort: Customer Experience Management

Epsilon Partners with Adobe to Deliver Next-Generation Loyalty Platform

Marketers Can Now Leverage the Power of Adobe Marketing Cloud with Epsilon’s Agility Loyalty Platform to Drive Personalized Customer Experiences SALT LAKE CITY, Adobe Summit, The Digital Marketing Conference  — Epsilon, the global leader in creating customer connections that build brand and business equity, and Adobe (Nasdaq:ADBE), today announced a global partnership to deliver next generation technology and strategic solutions that enable clients to create long-term profitable customer relationships. As part of the agreement, Epsilon will incorporate Adobe Marketing Cloud solutions into their Agility Loyalty Platform. Epsilon’s Agility Loyalty is a fully integrated, state-of-the art loyalty platform offering data, analytics and transactional rules-based functionality that empowers clients to be successful in the face of new loyalty demands. Through the partnership, Epsilon will utilize Adobe Marketing Cloud solutions to optimize the customer experience, extend reach to new and existing customers and breathe new life into brands. “Epsilon and Adobe’s combined expertise provides our clients with a complete solution that allows them to maximize customer loyalty marketing programs,” said Andrew Frawley, President of Epsilon. “This relationship with …