Alle Artikel mit dem Schlagwort: Campaign

Adobe Experience Business Campaign

Adobe startet globale Experience Business-Kampagne mit branchenführenden Unternehmenskunden

Adobe kooperiert für seine neue Werbeoffensive mit Global Playern wie Coca-Cola, UBS, Hostelworld und Virgin Atlantic Kampagne zahlt auf Adobes umfassende Programmatic-Expertise ein Erste große Cross-Channel-Werbekampagne, die zu 100% programmatisch in den USA gekauft wurde München, 4. Dezember 2017 – Adobe startet seine neue globale „Experience Business“-Werbekampagne. Mit dieser Kampagne unterstreicht Adobe einmal mehr seine Überzeugung, dass die richtige Kombination aus relevanten Daten, überzeugenden Inhalten und einem beeindruckenden Design von grundlegender Bedeutung sind, um herausragende Kundenerlebnisse zu schaffen. Durch die Zusammenarbeit mit einigen der bekanntesten Adobe-Kunden – darunter u. a. Franke (Küchen) Group, Hostelworld, Coca-Cola, UBS, Virgin Atlantic, T-Mobile, Mastercard, Pandora, Princess Cruises und St. Jude Children’s Research Hospital – zeigt die Kampagne, wie Adobe Experience Cloud den Unternehmen das komplette Set an Lösungen bietet, um erfolgreiches Experience Business zu betreiben. Die Adobe „Experience Business“-Kampagne wird programmatisch komplett über die Adobe Advertising Cloud gesteuert und präsentiert in ihrer Umsetzung die ganze Power der Cross-Channel Advertising Management Plattform der Branche. Die Kampagne richtet sich an Entscheider, einschließlich CMOs, CIOs, CDOs, CTOs und CXOs, und wird auf …

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Adobe Positioned as a Leader in Gartner Magic Quadrant for Multichannel Campaign Management

Adobe Placed Furthest for Completeness of Vision; Improves in Ability to Execute SAN JOSE, Calif. — Adobe (Nasdaq:ADBE) today announced it has been positioned by Gartner, Inc. as a Leader in the 2015 “Magic Quadrant for Multichannel Campaign Management” research report. For the second consecutive year, Adobe was positioned furthest in the leader quadrant for completeness of vision and improved greatly in the leader quadrant for ability to execute. “Customers engage with brands across many online and offline channels today making it challenging for marketers to get a complete picture of the customer journey,” said Stephan Dietrich, vice president of Adobe Campaign. “Adobe Campaign, the cross-channel campaign management platform in Adobe Marketing Cloud, helps brands streamline and unify campaigns across allchannels and engage customers with highly personalized content at every digital touch point.” Adobe Campaign enables marketers to orchestrate personalized experiences with leading campaign, offer, personalization and data-management capabilities. More than 98 percent of Adobe’s global customers power their email with Adobe Campaign including Time-Warner Cable, Sephora, The Cosmopolitan of Las Vegas, Renault, Mohegan Sun …

Adobe Named a Leader in Cross-Channel Campaign Management by Independent Research Firm

Adobe Campaign Scored Highest for Strategy SAN JOSE, Calif. — September 5, 2014 — Adobe (Nasdaq:ADBE) today announced that Adobe Campaign has been recognized as a Leader in “The Forrester Wave:™ Cross-ChannelCampaign Management, Q3 2014”report by Forrester Research, Inc.  Adobe was among the select companies that Forrester invited to participate in this independent report, which evaluated nine cross-channel campaign vendors across 41-criteria. Among all vendors and solutions evaluated, Adobe Campaign scored highest in strategy. “Adobe Campaign’s unified platform, simplified consumer-based pricing model, and deeper integrations with the Adobe Marketing Cloud makes it a compelling choice for advanced digital marketers who want to further unify their contact strategy to include outbound marketing capabilities or non-digital channels,” noted the Forrester report. Forrester evaluated nine vendors that met specific criteria. Those who were evaluated met vendor selection criteria which included the ability to support digital and at least three offline channels; offer an on-premise option; and focus on the enterprise audience (1,000 or more employees). Adobe Campaign provides best-in-class campaign management capabilities for sophisticated marketers looking to execute …